Overview
Two weeks, 4,000 products, and no good way to find the right ones. I shaped the strategy, framework, and experience to surface what works and build mutually beneficial seasons.
CLIENT
Nike
YEAR
2024
DELIVERABLES
$600M projected · $3.5M realized so far · +37% add-to-cart +21% order value
ROLE
Principal Designer, Researcher, Strategist
Other projects
