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SUDESHNA

SUDESHNA

LOS ANGELES based DESIGN LEADER
CURRENTLY BUILDING PRODUCTS AT NIKE

Design Strategy, Storytelling, Experience Design

Reshaping how Nike sells.

2025-2026

The brief was one sentence: 10x the impact of the sales team. I turned it into a vision for how Nike plans and sells that’s now moving into reality.

$400M projected value · 92,000 hours saved

Design Strategy, Storytelling, Experience Design

Reshaping how Nike sells.

2025-2026

The brief was one sentence: 10x the impact of the sales team. I turned it into a vision for how Nike plans and sells that’s now moving into reality.

$400M projected value · 92,000 hours saved

Principal Designer, Researcher, Strategist

Designing how Nike recommends.

2024

Two weeks, 4,000 products, and no good way to find the right ones. I shaped the strategy, framework, and experience to surface what works and build mutually beneficial seasons.

$600M projected · $3.5M realized so far · +37% add-to-cart +21% order value

Principal Designer, Researcher, Strategist

Designing how Nike recommends.

2024

Two weeks, 4,000 products, and no good way to find the right ones. I shaped the strategy, framework, and experience to surface what works and build mutually beneficial seasons.

$600M projected · $3.5M realized so far · +37% add-to-cart +21% order value

Head of Design

From first designer to acquisition

2022

I joined as the first Head of Design and built the brand, team, and product vision, turning design into a growth lever and helping it get acquired.

Head of Design

From first designer to acquisition

2022

I joined as the first Head of Design and built the brand, team, and product vision, turning design into a growth lever and helping it get acquired.

I’m Sudeshna Pantham. For over fifteen years I’ve led the vision and craft behind complex products. I work on problems that are easy to argue about and hard to picture, and I make them clear enough for teams to finally move.
I’m Sudeshna Pantham. For over fifteen years I’ve led the vision and craft behind complex products. I work on problems that are easy to argue about and hard to picture, and I make them clear enough for teams to finally move.

CLIENTS↴


NIKE
AMAZON
EBAY
SAATCHI & SAATCHI
STRUCTIONSITE
ANONYOME LABS

CLIENTS↴


NIKE
AMAZON
EBAY
SAATCHI & SAATCHI
STRUCTIONSITE
ANONYOME LABS

SERVICES↴

DESIGN STRATEGY
PRODUCT DESIGN
RESEARCH
STORYTELLING
FACILITATION
CREATIVE LEADERSHIP
PRODUCT VISION

SERVICES↴

DESIGN STRATEGY
PRODUCT DESIGN
RESEARCH
STORYTELLING
FACILITATION
CREATIVE LEADERSHIP
PRODUCT VISION

eBay

2011-2013

Shaped the eBay homepage redesign and brought clarity to entertainment and tickets.

Amazon

2013 - 2015

Designed camera-driven shopping for the Amazon app, including AR and visual search.

Anonyome Labs

2016-2020

Built the team, the brand, and four privacy apps from the ground up.

Toyota

2015-2016

Redesigned Toyotas’ search and inventory experience across web and mobile.

I believe good design brings people together through clarity, creativity, and care.
If you’d like to connect or
just say hello, I’d love to hear from you.

sudeshnapantham@gmail

I believe good design brings people together through clarity, creativity, and care.
If you’d like to connect or
just say hello, I’d love to hear from you.

say hello

sudeshnapantham@gmail

I believe good design brings people together through clarity, creativity, and care.
If you’d like to connect or
just say hello, I’d love to hear from you.

say hello

sudeshnapantham@gmail