UX/ UI Designer
In 2013, eBay introduced a masonry style layout across the site to promote product browsing and discovery. As part of the team that led the effort, I was tasked to create concepts to promote engagement, discovery of other departments and to rethink contextual advertisements in the feed.
In 2013, I was part of the team that re-designed the eBay home page experience. The new home page was home to products, interests, members and brands that users followed. These were displayed in a masonry style layout with infinite scrolling. One of the challenges of such a layout was the monotonous flow of thousands of products, overwhelming the user or losing their attention beyond a point. This provided a great opportunity to find ways to engage users, promote other departments and customize advertisements.
The goal was to create a personalized, interactive experience that promoted browsing & discovery.
eBay is home to many categories of products from Fahion to Autombiled, Memorabilia to Tickets and more. Part of the challenge of this project was to promote those areas in a personalized and interactive way.
This project led to a similar exploration for eBay entertainment, where users are met with everything from music, video games and movies to tickets for their favorite events. These pages thrived with a more visually rich experience.
This led to the creation of a more robust artist page filled with music, posters, merchandise, memorabilia and more, to completely immerse in the artists' work. The artist takes over the feed, billboard and wallpaper which are filled with related products across the site.
It is designed to also work with complete advertising packages that builds a story as you scroll through the page.
To create a good balance between searching & browsing, a finder questionnaire was introduced along with the left navigation filters.
Users will find multiple strategically placed widgets that promote products across the site while personalizing and recommending better products on the feed.
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