In 2013, I was part of the team that re-designed the eBay home page experience.The new home page was home to products, interests, members and brands that users followed. These were displayed in a masonry style layout with infinite scrolling. One of the challenges of such a layout was the monotonous flow of thousands of products, overwhelming the user or losing their attention beyond a point. This provided a great opportunity to find ways to engagement users, promote other departments and customize advertisements. Here are some of the concepts from the project.